Sony: A more conscious future
Case Study: Shaping the future of retail
Google
Bringing Joy
Google
Bringing Joy
- Client
- Campaign
- Vodafone - Stoke on Trent
- Location
- UK
- Project
- Retail Shop-in-Shop
Guided by insights from Wunderman Thompson’s “The Age of Re-enchantment,” which highlights consumers’ desire for brands to evoke joy and intense emotions, this case study demonstrates how we’ve embraced this trend to create captivating experiences that surprise and delight, driving both engagement and loyalty.
By incorporating game-like elements into non-game contexts, such as retail, brands can transform ordinary experiences into extraordinary ones. Recognizing this potential, Google partnered with ISI Global to create immersive, interactive journeys that not only captivate and delight but also serve as educational tools—enlightening consumers about the latest Google products and their benefits.
The background
Having collaborated with Google as their retail design agency for several years, ISI Global was tasked with creating an interactive space where Vodafone sales agents would enjoy spending their free time.
This space was envisioned not just as a break-out area but as a dynamic environment featuring the latest Google products and training materials presented in a playful manner.
The space evolved over time to incorporate new product introductions (NPI) seamlessly. Each phase of the project was strategically designed to ensure that the interactive spaces remained relevant and compelling to the target audience. The gamified experiences were refined to incorporate the latest product offerings seamlessly, with updates to interactive elements, refreshed content, and new challenges that highlighted the unique features of each NPI.
Implementation
The space was designed for adaptability, enabling effortless updates to showcase Google’s latest products.
The initial design included a Performance Zone, featuring a Batak game paired with Google wearable technology to track heart rates in real-time, demonstrating its practical applications. The Protection Zone introduced an exciting 3D puzzle that highlighted Pixel device security features, while the Portfolio Zone served as a digital product showcase with an interactive 75-inch touchscreen. Finally, the Photography Zone combined gaming and Pixel 7’s advanced photography capabilities, enabling users to control an F1 Scalextric track while exploring features like motion blur. These immersive spaces fostered hands-on learning and reinforced Google’s innovative brand identity.
Building on this foundation, the space was refreshed for the launch of Pixel 8, with new features seamlessly integrated to educate call center staff. A ‘Larger than Life Editing’ area highlighted the Pixel 8 Pro’s advanced imaging capabilities by mirroring user-captured content onto a large screen, facilitating collaboration and exploration. Additionally, a ‘Cornhole’ game introduced interactive fun, with beanbag tosses unlocking digital content on health and lifestyle while fostering friendly competition through a leaderboard. This dynamic refresh underscored the space’s flexibility and ISI Global’s commitment to creating environments that evolve with product innovations.
Conclusions
The collaboration between Google and ISI Global resulted in the creation of memorable experiences and engaging spaces that not only entertained but also educated users about Google's latest offerings.
By incorporating gamification elements, the experiences transcended traditional retail interactions, fostering team building and showcasing the unique selling points of Google products and its wider ecosystem.
If you would like to explore how ISI Global can assist your brand in crafting memorable experiences that resonate with your audience, please contact us and embark on a journey of retail transformation.