Brompton
SIS solution.
Drawing inspiration from their iconic folding bikes and the experience of city cycling Brompton have launched their new city apparel and accessories collection.
Quality tested materials.
ISI partnered with Endura, the new apparel range uses quality tested materials offering protection from the elements whilst on the bike, but is also designed with style in mind, fitting in seamlessly with life off the bike – keeping you safe, seen and looking great, whatever your situation.
Brompton chose to launch the new apparel range at one of the largest cycling tradeshows in Europe. Eurobike presented the perfect platform to showcase the new products to both consumers and retailers.
ISI were commissioned to develop a bespoke prototype solution for the event. The display was designed to be flexible, allowing many garments to be showcased at one time, while keeping in line with the look and feel of the existing Brompton fixtures. The design included a modular key & clamp system, which was complimented by the use of a light wood pegboard, reinforcing the urban city feel associated with the brand and forming part of a suite of furniture
Trusted by Brompton.
The prototype proved to be very successful and was well received at the show generating over 70 further orders. Trusted by Brompton to handle all aspects of the process, ISI not only designed, developed & produced the retail design solution but also became the central point for distribution, taking care of all logistics including collating all kit right down to the garment hangers.
The shop-in-shop equipment was rolled out to various retailers, including Rutland cycles and Cycle republic, across the UK and Europe, as well as Brompton international stores.
