This bespoke display was designed, developed and produced within a two-week deadline. This required exceptional creative-thinking and innovative engineering. This completely unique concept was created for a premium retail environment, using temporary materials. The display helped launch two Brooks running trainers for the FW18 season, showcasing DNA AMP shoe technology.  This in-store display was a special execution for a premium department store in Stuttgart –Germany called Breuninger. This store predominantly targets upmarket shoppers with a focus for keen running enthusiasts.

The main structure was made from a mild-steel base plate and frame to ensure there was enough strength to support the 1800mm x 1300mm Foamex graphic and an oversized cut-out running man, which was layered to create depth and bring the visual to life.  We had to develop a high-quality display that was able to capture the elements from the visual campaign ‘Outrun Yourself’ and provide stand out in a busy retail environment. We used a 2x2m floor vinyl to better command the retail space and positioned 3 shoe towers at dynamic angles to disrupt shopper flow across the area.