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HPAuthentic Brand Connection
Our ongoing partnership with HP has driven many exciting retail experiences, and our latest work in MediaMarkt’s Technology Village in Hamburg exemplifies HP’s innovative edge and commitment to sustainability across two immersive shop-in-shop spaces.
With a focus on enhancing customer interaction and product discovery, this dual-level space within the Technology Village immerses customers in a world of computing, printing, and gaming. Each level seamlessly integrates innovation with sustainability, embodying HP’s vision for responsible retail through modular designs, sustainable materials, and a meaningful connection to a community of tech enthusiasts and gamers.
On the first level, we designed an environment that showcases a broad range of HP’s innovations—from everyday printing and computing solutions to the latest in AI-enabled laptops. The space integrates standard fixtures and custom installations to create a seamless journey that invites shoppers to engage with HP’s new technologies and experience the brand’s ongoing advancements first-hand.
A focal point of the shop-in-shop is HP’s high-profile partnership with Formula 1, which brings the thrill of speed, precision, and cutting-edge innovation to the forefront. Design elements inspired by F1 aesthetics and digital displays celebrate this synergy, aligning HP’s tech leadership with the excitement and dynamism of the racing world. This powerful association captures shoppers’ attention, drawing them deeper into HP’s product offerings.
Sustainability remains a central theme, as responsibly sourced materials reflect HP’s commitment to reducing environmental impact. Modular displays allow for adaptability over time, while recyclable materials support HP’s eco-conscious retail solutions. Together, these sustainable choices emphasize HP’s dedication to responsible design that complements the brand’s forward-looking vision.
The second level brings gaming to life, immersing visitors in the world of Omen and HyperX. Designed with gamers in mind, this area features advanced gaming setups and accessories, providing an interactive space for enthusiasts to explore HP’s offerings.
The experience expands into the XPERION gaming room, a dedicated community space where gamers can come together, play, and share in the excitement of the latest HP technology. The flexibility of our modular design approach ensures that new product introductions fit seamlessly into the existing space, evolving the setup as HP’s gaming portfolio grows.
By blending HP’s technological advancements, high-profile partnerships, and sustainability efforts, the space fosters a deeper sense of community among MediaMarkt shoppers. It’s a perfect example of how thoughtful design can inspire engagement and loyalty, bringing people closer to brands that prioritize both progress and responsible practices.