HP: Authentic Brand Connection - ISI Global
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Case Study

HPAuthentic Brand Connection

  • Design Inspiration
  • Retail Design
  • Sustainability
Client
HP
Location
MediaMarkt Hamburg
Project
Shop-in-Shop

Our ongoing partnership with HP has driven many exciting retail experiences, and our latest work in MediaMarkt’s Technology Village in Hamburg exemplifies HP’s innovative edge and commitment to sustainability across two immersive shop-in-shop spaces.

The background

HP’s
vision
was
to
create
an
inspiring
retail
space
at
MediaMarkt
that
would
bring
their
latest
innovations
and
sustainability
values
to
life.
ISI
Global
was
tasked
with
designing
an
experience
that
would
not
only
showcase
HP’s
cutting-edge
products
but
also
communicate
the
brand’s
commitment
to
responsible
practices.

With a focus on enhancing customer interaction and product discovery, this dual-level space within the Technology Village immerses customers in a world of computing, printing, and gaming. Each level seamlessly integrates innovation with sustainability, embodying HP’s vision for responsible retail through modular designs, sustainable materials, and a meaningful connection to a community of tech enthusiasts and gamers.

Implementation

Level 1: HP Computing & Printing

On the first level, we designed an environment that showcases a broad range of HP’s innovations—from everyday printing and computing solutions to the latest in AI-enabled laptops. The space integrates standard fixtures and custom installations to create a seamless journey that invites shoppers to engage with HP’s new technologies and experience the brand’s ongoing advancements first-hand.

A focal point of the shop-in-shop is HP’s high-profile partnership with Formula 1, which brings the thrill of speed, precision, and cutting-edge innovation to the forefront. Design elements inspired by F1 aesthetics and digital displays celebrate this synergy, aligning HP’s tech leadership with the excitement and dynamism of the racing world. This powerful association captures shoppers’ attention, drawing them deeper into HP’s product offerings.

Sustainability remains a central theme, as responsibly sourced materials reflect HP’s commitment to reducing environmental impact. Modular displays allow for adaptability over time, while recyclable materials support HP’s eco-conscious retail solutions. Together, these sustainable choices emphasize HP’s dedication to responsible design that complements the brand’s forward-looking vision.

 

Level 2: HP Omen & HyperX Gaming Zone

The second level brings gaming to life, immersing visitors in the world of Omen and HyperX. Designed with gamers in mind, this area features advanced gaming setups and accessories, providing an interactive space for enthusiasts to explore HP’s offerings.

The experience expands into the XPERION gaming room, a dedicated community space where gamers can come together, play, and share in the excitement of the latest HP technology. The flexibility of our modular design approach ensures that new product introductions fit seamlessly into the existing space, evolving the setup as HP’s gaming portfolio grows.

Conclusion

The
HP
experience
at
MediaMarkt
Hamburg
highlights
how
retail
design
can
bring
a
brand’s
innovations
to
life.

By blending HP’s technological advancements, high-profile partnerships, and sustainability efforts, the space fosters a deeper sense of community among MediaMarkt shoppers. It’s a perfect example of how thoughtful design can inspire engagement and loyalty, bringing people closer to brands that prioritize both progress and responsible practices.