Sony: A more conscious future
Case Study
Philips
Transforming Retail Spaces
Philips
Transforming Retail Spaces
- Client
- Philips
- Campaign
- Welcome home
- Location
- Europe
- Project
- Retail Shop-in-Shop
In partnership with TP Vision, ISI Global undertook a mission to revolutionize the way customers experience Philips TVs, Sound Bars, and Headphones in retail spaces.
The project’s goal was ambitious: to create a home-like shopping environment that encourages customer interaction while showcasing Philips’ technological innovation and premium product range. With over 1,700 units manufactured and implemented across 700+ stores in Europe since 2022, this collaboration has redefined retail spaces for Philips.
The background
The challenge was not only to present products beautifully but also to enable customers to interact with and understand the features that set Philips apart.
To achieve this, ISI Global delivered a scalable retail design solution that could be consistently implemented across a wide range of store formats while reflecting Philips’ premium brand identity.
Implementation
The Philips retail experience was designed to immerse customers in a thoughtfully crafted environment where technology meets warmth and accessibility.
Central to this experience were interactive totems, which invited customers to engage directly with Philips products. Featuring touch screens and push buttons, these totems offered a hands-on exploration of product features, allowing users to control sound performance and customize Ambilight settings, vividly showcasing the capabilities of Philips’ cutting-edge technology.
The displays were meticulously designed to create a welcoming and customer-centric atmosphere. Soft, ambient lighting set the stage, while aesthetically arranged layouts ensured that products were both visually appealing and easy to access. Functional elements such as Wi-Fi speaker shelves, TV remote holders, soundbar brackets, and leaflet displays were seamlessly integrated to enhance the shopping experience. A clean white finish distinguished the core range, while a distinctive grey design elevated the premium collection. Sophisticated oak and aluminium finishes added a sense of refinement, and the iconic blue Philips wordmark reinforced a strong brand presence. The Ambilight logo, paired with illuminated lightbox graphics, highlighted Philips’ unique selling point and captivated customer attention.
To bring this vision to life on a large scale, ISI Global executed a production and rollout plan of impressive scope. Since 2022, over 1,700 units—including gondolas, endcaps, and wall bays—have been manufactured and deployed across more than 700 stores throughout Europe. This seamless execution, driven by ISI Global’s precision and logistical expertise, ensured the delivery of high-quality units on time and within budget, making Philips’ innovative retail concept a reality for customers across the continent.
Conclusion
ISI Global’s partnership with TP Vision has transformed Philips' retail presence across Europe.
By blending thoughtful design, interactivity, and scalability, we created a retail environment that not only showcases Philips’ technological excellence but also connects with customers on a personal level.