Sony: A more conscious future
Case Study: Shaping the future of retail
Brooks
Seamless Experiences across Omnichannel
Brooks
Seamless Experiences across Omnichannel
- Client
- Brooks Running
- Campaign
- Find Your Run
- Location
- Engelhorn, Netherlands
- Project
- Omnichannel Experiences
Retail today is all about fluid experiences as consumers move effortlessly between online and offline channels.
The rise of the omnichannel consumer has presented both challenges and opportunities for businesses seeking to meet the ever-evolving expectations of their customers.
As a retail design agency, we firmly believe that adopting a thought leadership approach is crucial to excel in catering to the omnichannel consumer. This case study explores how ISI Global partnered with Brooks Running to design an integrated customer journey across in-store, online, partner retailer sites, and social media—bringing the Brooks brand to life in a way that meets customers wherever they are.
The Background
Celebrating the fusion of two campaigns, 'Find Your Run' and 'Trail,' ISI Global created immersive experiences for two prominent German retail locations: Engelhorn and Schuster.
Beyond the physical storefronts, we developed digital assets for Brooks’ website, partner retailer sites, and social media platforms for a 360o campaign’s reach. This seamless approach enabled customers to connect with Brooks’ products across multiple touchpoints, strengthening the customer journey with thoughtful, brand-driven interactions at each step.
Implementation
To bring Brooks' omnichannel vision to life, we focused on three core strategies:
1. Creating memorable spaces
The physical storefronts were transformed into immersive hubs of brand exploration, featuring interactive and educational elements strategically positioned to showcase Brooks’ innovative shoe technology. Through interactive, gamified displays, customers engaged more deeply with the brand in-store. These experiences seamlessly transitioned to social media—extending the campaign’s reach and building a sense of community among online audiences.
As part of the 360-degree approach, we curated five captivating window displays that captured the essence of “Find Your Run” and “Trail” campaigns, while in-store merchandising displays promoted a diverse product range tailored to resonate with distinct consumer segments.
2. Extending the campaign to online platforms
The experience didn’t stop in-store. ISI Global strategically expanded the campaign to Brooks’ website and retail partners’ sites, creating a consistent omnichannel journey. Co-branded banners, ads, and video content provided engaging storytelling moments for online visitors. Brooks’ website became a dynamic hub where customers could learn more about the products, discover gamified content, and explore product technology—mirroring the in-store journey. Partner retailer sites offered co-branded content, ensuring that Brooks’ messaging remained cohesive and impactful across digital touchpoints.
3. Amplifying reach through social media
Social media played a key role in broadening the campaign’s reach. By adding gamified elements to social channels, ISI Global encouraged customers to engage with the brand in new ways, building a sense of community and interaction. This strategy helped bridge physical and digital experiences, allowing audiences to compete, share experiences, and engage with the campaign in real-time. The gamification aspect led to valuable user-generated content, amplifying Brooks’ online presence and supporting brand loyalty.
Conclusions
Our work with Brooks Running highlights the exciting potential of omnichannel strategies in today’s retail landscape.
By integrating physical, digital, and social elements, we not only enhanced brand visibility but also created a cohesive brand narrative that fosters genuine connections with consumers, ultimately driving engagement and conversion.