Sony: A more conscious future
Case Study
MaxiCosi
Future and Me
MaxiCosi
Future and Me
- Client
- Maxi-Cosi
- Campaign
- Future and Me
- Location
- Algarve, France
- Project
- Pop-Up Store
To launch their ground-breaking Fame stroller in 2024, Maxi-Cosi partnered with ISI Global to design an immersive pop-up experience that embodied the brands step forward into the premium stroller market.
Debuted at their annual consumer conference in the Algarve, Portugal, this 360-degree pop-up was crafted to introduce new product lines, offer advice to expecting parents and create a social media buzz as the kit pops up at events across Europe.
The background
As part of their product launch strategy, Maxi-Cosi sought an impactful event solution that elevated their brand presence allowing a flexible platform to showcase a broad range of their innovative products.
The solution had to offer a new parent experience providing interactive moments, visually striking backdrops, and adaptable construction for multiple re-use at other events across Europe. With ISI Global’s expertise in creating experiential retail environments, we delivered a solution that exceeded expectations.
Implementation
The Maxi-Cosi Fame pop-up was a carefully crafted space designed to immerse visitors in the world of Maxi Cosi, presenting a combination of strollers, car seats and home equipment.
The centrepiece was a 360-degree installation, complete with an Instagram-worthy seating area with neon lighting and an inviting walkway to draw visitors in.
Interactive elements included integrated screens that showcased product features and a multifunctional pampering station for use by professional massage, hair stylists and makeup artists at various events. To further enhance engagement, we designed a refreshment station and seating area for expecting parents to relax and connect with the brand on a personal level.
Modularity was key to the project’s success. The display’s main framework featured interchangeable panels, allowing localized graphics to be easily swapped in for different markets. This adaptability ensured the pop-up could maintain its visual impact while catering to diverse audiences across Europe.
From concept to initial installation in Portugal, ISI Global managed every stage of the project, ensuring flawless execution under tight deadlines. The result was a versatile, interactive event space that perfectly captured the essence of Maxi-Cosi’s future forward approach.
Conclusion
The Maxi-Cosi Fame pop-up showcases how thoughtful design can elevate a product launch, creating a space that is both visually stunning and functionally adaptable.
By blending luxurious aesthetics, interactive features, and modular design, ISI Global delivered a memorable experience that resonated with retailers and consumers alike.
This project not only celebrated the launch of a pioneering stroller but also set a benchmark for reusable, impactful retail displays, highlighting ISI Global’s expertise in creating meaningful brand experiences.