Solgar
POP-UP again…
Solgar
POP-UP again…
- Client
- Solgar
- Campaign
- 75 year anniversary
- Location
- John Bell & Croydon Pharmacy
- Project
- Pop-Up Store
To celebrate Solgar’s 75th anniversary, ISI Global designed a striking pop-up installation for their beauty supplement line, positioned at the entrance of John Bell & Croydon Pharmacy in London.
With a goal to create a luxurious and engaging space that honours Solgar’s heritage and premium supplements, this modular pop-up shop was designed to be reusable for future locations and events.
The background
Positioned at the store entrance, the pop-up needed to create immediate visual impact, support interactive customer experiences, and offer adaptability for various environments. ISI Global’s challenge was to create a modular space that conveyed Solgar’s authority in beauty and wellness, while staying true to the brand’s premium aesthetic and values.
The design concept centred on creating an inviting, luxurious space that complements the pharmacy setting. With modularity in mind, the pop-up could be expanded or downsized to fit different layouts, ensuring versatility for future placements.
Implementation
The Solgar pop-up features a sophisticated white and gold colour palette that reinforces the brand’s premium positioning. To add warmth and a natural touch, we incorporated light wood flooring and a lush living wall, creating a tranquil atmosphere that aligns with Solgar’s focus on holistic health. This blend of luxury and nature gives the space a refined, welcoming ambiance that stands out in a clinical setting.
With its modular design, the display can be easily adapted by adding or removing sections, including modular display units and floor sections. This adaptability ensures Solgar can reconfigure the setup for other events or environments, maximizing both its investment and usability.
We enhanced the customer journey by incorporating illuminated graphic lightboxes, drawing attention to the supplements and guiding customers through the space. Additionally, a large portrait digital screen was installed to deliver key messaging, campaign content, and educational information about the product benefits and brand ethos.
Beyond its visual appeal, the pop-up was designed as an interactive space where Solgar representatives could host consumer skin consultations. This feature adds a personal touch, enabling customers to learn more about the products directly from brand experts, building both engagement and trust.
Conclusion
The Solgar anniversary pop-up exemplifies how adaptable, thoughtfully designed retail spaces can elevate brand experiences and foster customer engagement. By combining luxury aesthetics with modular functionality and digital communication, ISI Global has crafted an impactful, reusable installation that celebrates Solgar’s 75-year legacy while setting a new standard for versatile, effective pop-up environments.