Sony: A more conscious future
Case Study
Oakley
The Power of Storytelling
Oakley
The Power of Storytelling
- Client
- Oakley
- Campaign
- Prizm
- Location
- Germany
- Project
- Immersive Event Stand
Oakley, a leader in sports performance equipment and lifestyle products, sought to captivate audiences at ISPO with an immersive and experiential stand that showcased their latest innovations.
Tasked with bringing this vision to life, we developed a concept that celebrated Oakley’s cutting-edge Prizm technology while narrating the brand’s rich history and future-forward collections.
The Background
Oakley’s Prizm technology is renowned for enhancing colour, contrast, and detail, making it a game-changer for athletes and outdoor enthusiasts.
To engage visitors at ISPO, Oakley wanted a stand that would communicate the technical brilliance of Prizm while providing a dynamic, interactive experience.
Implementation
The Oakley ISPO exhibition stand was meticulously designed to amplify customer engagement and reflect the essence of Prizm technology.
The concept introduced angular forms and vibrant neon elements to embody the energy and precision of Prizm. The space was intentionally layered, guiding visitors through key touchpoints that blended product education with interactive experiences. These interaction zones allowed customers to explore the capabilities of Prizm technology, reinforcing its value in enhancing performance for athletes and outdoor enthusiasts.
To connect with Oakley’s legacy, the back of the stand featured a heritage wall, showcasing the brand’s iconic goggle timeline. This visually striking display narrated Oakley’s evolution, deepening the storytelling and offering visitors a tangible link to the brand’s history.
The stand’s modular layout balanced simplicity with moments of discovery. Strategically placed digital elements, including interactive displays, enhanced customer engagement and created a dynamic environment that reflected Oakley’s forward-thinking approach.
The meeting rooms were inspired by ski gondolas, seamlessly merging the angular design theme with functional, private spaces. This thoughtful addition ensured a cohesive aesthetic while accommodating practical needs for discussions and networking.
The Results:
"Fantastic job done interpreting the brief and coming up with one of our best storytelling booths yet."
Marketing Manager, Oakley
Conclusions
Oakley’s ISPO exhibition stand demonstrated how innovative design can elevate brand storytelling and customer engagement.
As a retail design agency, ISI Global combined technical expertise with creative storytelling to deliver a space that celebrated Prizm technology, captured the brand’s heritage, and provided an immersive experience for visitors.