Sony: A more conscious future
Case Study
Thule
Performance Meets Versatility
Thule
Performance Meets Versatility
- Client
- Thule
- Campaign
- Flagship
- Location
- York
Thule, a brand renowned for empowering explorers with high-quality, versatile products, sought to create a captivating retail experience within Europe’s largest Go Outdoors store.
With only eight weeks from brief to delivery, ISI Global leveraged its agility and expertise to create a dynamic and engaging retail solution that highlights Thule’s commitment to versatility, sustainability, and performance.
The Background
The brief called for a shop-in-shop (SIS) that would highlight Thule’s product innovation and commitment to sustainability.
The design needed to create distinct product zones while emphasizing the brand’s values of quality, performance, and environmental responsibility. Sustainability was a key consideration, requiring the integration of existing store fixtures, client-supplied furniture, and newly designed elements. The result needed to reflect Thule’s values of innovation, quality, and environmental responsibility. With an ambitious timeline of just eight weeks, ISI Global’s expertise in retail design and rapid project execution was key to bringing this vision to life.
Implementation
To create an immersive and versatile space, ISI Global designed a solution that combined thoughtful category management with strong visual and digital engagement.
Category Management and Sustainability:
This project was an opportunity to showcase Thule’s comprehensive product range, including strollers, luggage, roof bars, bike carriers, dog cages, and rooftop tents, all designed to support modern lifestyles and outdoor adventures. We structured the SIS into distinct, clearly labelled zones for each product category, ensuring easy navigation and a seamless shopping experience. Magnetic header graphics allowed for flexible updates, reinforcing Thule’s branding while accommodating future product changes. In line with Thule’s sustainability goals, the design integrated existing fixtures, repaired and repurposed client-supplied furniture, and incorporated newly crafted elements. This approach emphasized reuse, repair, and recycle principles, delivering a solution that aligned with both budgetary and environmental objectives.
Customer Engagement and Digital Solutions:
At the heart of the SIS was a large focal wall featuring a stitched three-screen display on one side and a high-impact lifestyle graphic on the reverse. This dual-purpose design provided both visual appeal and an opportunity to communicate Thule’s brand story. Illuminated logos enhanced visibility, ensuring Thule stood out in the competitive retail environment.
We also introduced an interactive touchscreen experience that allowed customers to explore Thule’s roof bar options using a vehicle specification app. By linking directly to the Thule website via a locked-down tablet, we created a seamless integration between digital and in-store experiences, empowering customers to make informed decisions.
Immersive Visuals and Branding:
Lifestyle lightboxes were strategically placed throughout the SIS to showcase Thule products in action, inspiring customers to envision their own adventures. Large illuminated logos added a striking visual element, reinforcing brand presence and standing out amidst the bustling retail environment.
Conclusions
ISI Global’s collaboration with Thule demonstrates how agility, innovation, and sustainability can converge to create a standout retail experience.
From the clear category management and eco-conscious design to the seamless integration of digital tools, the SIS at Go Outdoors exemplifies Thule’s brand values while delivering a customer-centric solution.
This installation is a testament to ISI Global’s ability to meet tight deadlines without compromising on quality or creativity, setting a new standard for immersive and versatile retail design. Through this project, Thule has solidified its presence in Europe’s largest Go Outdoors store, connecting with adventurers and inspiring them to explore new horizons.