Retail Vision:
The Power of Seasonal Promotion.
Introduction.
In retail, it is important to create lasting impressions and exciting brand experiences to attract new shoppers, increase engagement, and push consumers into the sales cycle. There is fierce competition during seasonal events, resulting in brands being faced with the challenge of thinking of new ways to stand out and get noticed and that’s where we come in. As a retail design agency the idea of creating new and exciting retail design solutions for our clients is what drives us, and we are always fascinated to see what other brands are coming up with too.
With Christmas & Valentine’s Day behind us and Easter fast approaching, we decided to take a look at how retailers and brands are engaging consumers during these seasonal periods through instore design and immersive experiences.
Anya's Grotto - Christmas.
We are kicking off with a really interesting brand, a brand that understands how to make the most out of promoting seasonal events and does this in a fun, immersive way.
Anya Hindmarch, an English fashion accessories designer and art enthusiast, has created ‘The Village’, a collection of small stores in London, that have a unique offering and create a point of attraction.
Christmas Concept.
The village includes the ‘Anya Life’ store which showcases home accessories, the ‘Anya Hindmarch Labelled’ store, which sells labelled accessories, the ‘Anya Hindmarch Bespoke’ store which offers personalized accessories, the ‘Anya café’ offering playful food items and finally, there is a dedicated concept store.
At Christmas the store became ‘Anya’s Grotto’ and was full of festive items, offering a bookable Father Christmas experience. The store’s ever-changing identity means it stays relevant and exciting, keeping the consumers coming back for more and creating interest around the brand.
Skims - Valentine's Day.
Skims, an American shapewear and clothing brand, co-founded by Kim Kardashian, launched their very first pop-up shop in mainland China for valentine’s Day. The opening featured the brand’s Valentine’s collection, lace-lined bodysuits, a selection of pink and red silky lingerie & soft loungewear complete with heart print.
Love is all around.
Located in the luxury department store Lane Crawford, the bright pink pop-up is super feminine and bold in design. The exterior includes rounded corners, bubble font and a claw machine, which all add to this playful ‘polly pocket’, toy-like theme.
Just in case the unmissable plastic, pink box wasn’t enough to grab attention, the brand also had floor-to-ceiling branding and banners throughout the shopping centre. Externally, a branded bus was doing the rounds, and video content was also played on the Chengdu’s Tianfu IFC Twin Towers ! That is one way to share the love on Valentine’s Day!
Hermes - Easter.
Hermes is a brand that takes visual merchandising very seriously, especially around seasonal promotion periods and new product campaigns. The brand produces uber-creative window displays, full of fantasy and whimsical design, often blurring the lines between retail displays and art installations.
Windows of Wonder.
These displays are thought-provoking, attention-grabbing and leave consumers wondering what they might come up with next and always wanting more.
Sparked Your Interest?
To request the complete Retail Vision document email; jody@isiglobal.co.uk.