Taking direction from the US market, ISI Global have re-designed and engineered a family of POP Display to suit both the design intent and varying retail environments.

The brief and objectives followed 4 themes:  Warmth and texture; We chose lacquered and layered warm pine plywood provided texture and tactile inference to the warmth of home.  Product affinity and consistency; Simplistic and clean matt acrylic and EPC metal was used to display affinity to the product and its values.  Durability, strength and security; The display needed to endure multiple handling across installers and couriers over long distance to stores as well as a life span of 3 years in-store.  Futureproofing; Quality materials were chosen and matched with efficient manufacturing techniques to reduce overall unit production costs.