Wahoo
Ride
the
revolution.
Retail Display
Overview
The KICKR BIKE combines KICKR’s legendary ride feel with cutting edge innovations to create a trainer that blurs the lines between virtual and reality.
Roll out:
2020
Cycling trend.
The cycling trend of recent years has seen more than 2 million people across the country cycle at least once a week. As the popularity increased, so did customer sales. Bikes, cycling gear, fitness trackers and cycle technology have all seen a rise in sales due to this preference for bike riding.
Product launch.
Given our experience in cycling technology ISI Global were the obvious choice to help Wahoo launch their product across the independent cycling sector with this test & play product.
Simulation:
100%
We initially elevated the clients design vision and focused on user experience – the main objective is to allow proficient cyclists to train in their homes whilst experiencing 100% simulation of a route.
Reality shift.
The display has been deployed to 100 specialist cycling stores across Europe whilst the Wahoo and cycling in general gains global popularity.
Independent stores x 100
The display is fully connected via Wifi and an app and the large display screen helps the rider immerse themselves in their training session and depending on the route each programme mimics the selected terrain with automatic gear changes.
Global markets:
x 11
Successful retail launch.
Following the successful product launch this year facilitated by our retail display the roll out will now continue into 2020 and beyond.
